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Facebook Reels
Meta, Product Designer
2020—Present

Supported the Reels team as a Design Lead, working on the end-to-end experience and strategy, and collaborating with Instagram to ensure a shared brand and consistent product. Facebook Reels launched in the US in August 2021.

Facebook Rooms
Meta, Product Designer
2020—2020

As a response to the pandemic, Facebook and Messenger developed a new way to meet virtually and hold spontaneous or scheduled video-calls. I led the experience from the Facebook side, developing a 0-1 product to ship worldwide in less than two months across all the family platforms.

Stories Creation on FB Lite
Meta, Product Designer
2019—2020

I brought forward our Story Creation experiences on Fb Lite, a separate Facebook app platform developed specifically for emerging markets, focusing on designing high quality products working around technical and social constraints, like lower-end devices, lower tech-literacy, and data affordability.

Facebook App News Feed
Meta, Product Designer
2017—2019

Worked on multiple experiences within the feedback space of News Feed including an update to the share sheet to modernize the UI and streamline resharing with text, a new AI-driven content suggestion system to help people comment, and a redesign to the comment composer to better scale as new features are added.

Windows Envisioning
Microsoft, Senior Designer
2016—2017

Conceptualized future experiences for Windows, creating proposals varying from sketches and storyboards, to app designs and patterns, to live-action video productions.

Windows 10 Core Apps and App Store
Microsoft, Interaction Designer II
2015—2016

Designed a UI framework for responsive scaling from mobile to large screens that was adopted by all Windows 10 core apps.

Created the information architecture and end-to-end design patterns for the Windows 10 App Store. Provided specifications for PMs and developers, as well as the platforms for our business partners.

Xbox Music & Groove
Microsoft, UX Designer II
2014—2016

Designed user experiences and interfaces for the Xbox Music app on Windows 8, then the Groove universal app on Windows 10.

Lead the design for the Podcast app, working directly with a small group of developers.

Microsoft Surface
Microsoft, UX Designer II
2012—2014

Created software experiences for Surface and Surface 2 and collaborated on their communication strategies, advising partners on usability, packaging, and marketing.  

Lead the interaction design, both for software and hardware, for the Surface Remix Project, a portable music sequencer for Surface 2.

Microsoft Hardware
Microsoft (through Quala Inc.) 
UX Designer
2010—2012

Worked on the interaction and visual design for Microsoft Device Center, a software to customize your mouse and keyboard. 

Created detailed storyboards for new product scenarios.

Education

Interaction Design
Universidad Iberoamericana
Mexico City, 2006—2010

Skills

Product Design, UX Design, Interaction Design, Visual Design, Illustration, Photography, Digital Art, Storyboarding.

Figma, Sketch, Adobe Creative Suite, Google Suite, MS Office.

Languages

Spanish (native), English (proficient), German (basic)

Using Format